In an unprecedented move, as first reported by John Battelle, Skittles' homepage is just a Twitter search for the term "skittles". I'm VERY surprised that a company with a brand as Skittles would do something like this. Although it'll receive a lot of attention, once people realize they can say ANYTHING, including posting links to the Skittles' homepage, they'll have to take it down. If anything, it brings awareness to Twitter...
We'll see how this one unfolds...
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