ColdFusioning.com

According to Mashable.com and Skittles.com, Skittles has changed their homepage from a Twitter search to a Facebook page. They were forced to changed it because of bad jokes and racial slurs but Skittles says they may "rotate the various social media channels on the homepage."

Personally, I think it was, and is, a mistake for a company to use a social media page as their homepage. If they want to be involved in the social networks, that's great! However, they should have complete control over the content of their homepage.

It'll be interesting to see if they revert back to Twitter on the homepage; although I think it brought more attention to Twitter than to Skittles...

I wonder if they consider it a unforeseen failure or a calculated experiment.